Words That Sell Your House

Home Selling DescriptionHow you describe your house in advertisements during this slow, creaking economy is different nowadays.

Where you used to emphasize spacious rooms and a rolling, green, park-like backyard, today these features can be interpreted as expensive liabilities. There’s more to heat. More to furnish. More to maintain. More to mow.

Nowadays, people want their home to be a good financial choice. That means your sales description should spell out cost-saving features. For example:

You also want your home description to appeal to a buyer’s desire for comfort. It’s a big, scary, expensive world out there and people want to stay home now and be happy. So use descriptions that stir a buyer’s emotions, such as:

You get the picture. You want to create an image of a home that’s easy for people to see themselves enjoying on a daily basis — without spending a lot of money.

The right words will make your home stand out from all the other home descriptions… which can result in more home showings… which can result in a sale.

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Wow, that’s a really clever way of thinking about it!

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