The first thing that grabs house hunters’ attention is the “For Sale” sign as they drive by a property. It can be as basic as a bright red “FOR SALE” sign on a stick — or as artful as a multi-color realty banner swinging on a crafted post.
To make these signs even more alluring and informative, Realtors add flyer boxes and QR codes for scanning by smart phones. Or, they can take it a step further and make a home into a “talking house” by installing a radio transmitter which allows people passing by the sign to tune into a radio frequency and listen to an enticing sales message, complete with classical music and English accents.
Still, one of the simplest, most effective ways to make a “For Sale” sign stand out is to attach a rider to it. These are the smaller add-ons above or below the sign that give the name of the Realtor and a phone number, or announce in bold letters that the house has a POOL!
These riders can get pretty elaborate. I saw one recently that said, “Hey Honey Stop the Car!” This really got my attention because I automatically envisioned a man driving and a woman yelling out these words as they drove past the house. But instantly I thought to myself, “Hey Wait! I’m stereotyping!” Why didn’t I envision a woman driving and a man yelling out, “Hey Honey Stop the Car!”
By this point I had driven way past the house without noticing what the house looked like, so ultimately, the sign was lost on me.
That being said, I still think these signs are effective. They can draw attention to various amenities of a house, its financing or its sales status. For example, signs that get attention include:
- Move In Ready
- View! View! View!
- You Could Be Home Now
- Finally! Your Dream home!
- Simply Irresistible!
- Newly Renovated
- Hot Tub!
- Home Theater
- 3-Car Garage
- Park-Like Backyard
- Golf Front
- Just Listed!
- Special Financing
- New Price!
- And my very favorite… “I’m beautiful Inside” (Hey, me too! Me too! )
Another clever idea for signage is to address the season with a decorative rider that says, “Happy Holidays” or “Season’s Greetings” or “Home for the Holidays!” Or, if sellers wants to motivate a buyers to act toward the end of the year, they can add a rider that says, “A New Home For a New Year!”
Whichever message you choose, the point is these riders can give a property an edge. They motivate people to stop the car and take the next step — whether that’s calling the posted phone number, taking a flyer from the box, or peering over the back fence to check out the “View! View! View!”
If you’ve seen some interesting “For Sale” sign riders, please share them with me in the comment section below. I’d love our readers to see them.
For hundreds of inspirational ideas to make your home stand out, check out my book, Home Seller’s Blues and How to Beat Them. Available in paperback and ebook from Amazon.com.