Powerful Home Selling “For Sale” Signs
The first thing that grabs house hunters’ attention is the “For Sale” sign as they drive by a property. It can be as basic as a bright red “FOR SALE” sign on a stick — or as artful as a multi-color realty banner swinging on a crafted post.
To make these signs even more alluring and informative, Realtors add flyer boxes and QR codes for scanning by smart phones. Or, they can take it a step further and make a home into a “talking house” by installing a radio transmitter which allows people passing by the sign to tune into a radio frequency and listen to an enticing sales message, complete with classical music and English accents.
Still, one of the simplest, most effective ways to make a “For Sale” sign stand out is to attach a rider to it. These are the smaller add-ons above or below the sign that give the name of the Realtor and a phone number, or announce in bold letters that the house has a POOL!
These riders can get pretty elaborate. I saw one recently that said, “Hey Honey Stop the Car!” This really got my attention because I automatically envisioned a man driving and a woman yelling out these words as they drove past the house. But instantly I thought to myself, “Hey Wait! I’m stereotyping!” Why didn’t I envision a woman driving and a man yelling out, “Hey Honey Stop the Car!”
By this point I had driven way past the house without noticing what the house looked like, so ultimately, the sign was lost on me.
That being said, I still think these signs are effective. They can draw attention to various amenities of a house, its financing or its sales status. For example, signs that get attention include:
- Move In Ready
- View! View! View!
- You Could Be Home Now
- Finally! Your Dream home!
- Simply Irresistible!
- Newly Renovated
- Hot Tub!
- Home Theater
- 3-Car Garage
- Park-Like Backyard
- Acreage!
- Golf Front
- Just Listed!
- Special Financing
- New Price!
- And my very favorite… “I’m beautiful Inside” (Hey, me too! Me too!
)
Another clever idea for signage is to address the season with a decorative rider that says, “Happy Holidays” or “Season’s Greetings” or “Home for the Holidays!” Or, if sellers wants to motivate a buyers to act toward the end of the year, they can add a rider that says, “A New Home For a New Year!”
Whichever message you choose, the point is these riders can give a property an edge. They motivate people to stop the car and take the next step — whether that’s calling the posted phone number, taking a flyer from the box, or peering over the back fence to check out the “View! View! View!”
If you’ve seen some interesting “For Sale” sign riders, please share them with me in the comment section below. I’d love our readers to see them.
For hundreds of inspirational ideas to make your home stand out, check out my book, Home Seller’s Blues and How to Beat Them. Available in paperback and ebook from Amazon.com.
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Comments
Now that’s a way to get a home buyer’s attention… and also the neighbor’s attention! Based on the European commercials I’ve seen, it seems to me that people in the UK and in many parts of Europe have a braver sense of humor! Thanks so much for sharing this.
This is a great idea 
next time when i am selling home i will be using the signs suggested above, i.e Move In Ready, Hot Tub!, etc.
I am sharing this blog post on fb so my home seller enjoy this important information
A few powerful words on a sign outside your home can actually make all the difference between someone stopping to learn more about it, or passing the home right on by. Thanks for sharing this post on Facebook. I appreciate spreading the word to home sellers and Realtors who can benefit from this information.
Hey there! This is kind of off topic but I need some help from an established blog. Is it dfucifilt to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any tips or suggestions? With thanks
Hi Keira, you asked for some suggestions for setting up a blog… first, pick a topic you love and that you can write posts about for at least a year, or much longer. Also be aware that it takes time to start gathering readers, so you have to keep on writing until it happens — which takes some faith and commitment. My other suggestion is to write in your own unique voice. Have fun with the process, be yourself, express your thoughts in your own style and use WordPress for setting up your blog using your own chosen domain. Good luck!
I completely agree this unusual captions or words really can grab the attention of the home buyers. I feel its a nice idea to attract potential buyers.:)
Yes, anything you can do to attract people to stop, look and take note — in a positive way — is an idea worth looking into!
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Very good idea to attract the people.To get more tips to sell your home you can browse uniquemallorca[dot]com
I’m trying to sell my house soon and I got an idea how can I attract buyers. It sounds pretty awesome if you have a catchy FOR SALE.
Well Joan I am a Home buyer in London and i go on a drive every Sunday Morning. So while i was driving around the outskirts i saw a funny rider saying—Lady of this house baths naked in the pool.
(ahem ) yup it definitely said that ..i was like WTH?!!I couldn’t help myself from laughing coz that was a very naughty way of catching the driver’s attention.
Then there were more “I am all yours” and another “I want you”