Home Selling Tip: Should I Change Realtors or Not?

A question many frustrated home sellers ask is whether they should switch real estate agents or not. Out of desperation, many sellers want to switch agents, hoping that will help them sell their homes faster.

If an agent isn’t putting forth the effort and is not responsive to your communications, that’s understandable. However, that might not be the problem:

Before taking this course of action, ask your agent to review the average days on the market for similar properties in your area. This will show you whether your home has been sitting on the market longer than others, or if you’re suffering from the same fate as other home sellers with different agents.

Also ask your agent to run a comparative market analysis (CMA) for similar homes in your area to see if your asking price is too high. Both of these factors may be a factor in why your home isn’t selling, independent of your agent’s efforts.

If you’ve felt that your agent has been putting forth a good effort to market your home, has been responsive to your questions and provides ongoing status reports and visitor feedback, the problem may just be the slow economy. Changing agents won’t make any difference. It’s a lot like trying out different cars to see if you can go faster during daily rush hour traffic.

You can switch from a reliable Honda to a fast Porsche, to a luxurious Cadillac and still be stuck in the same slow-moving conditions. And that is the exact same situation happening with many agents.

In fact, changing agents might even work against a seller if you gain a reputation for doing this repeatedly. Since agents put up their own advertising money and don’t get paid until a home is sold, they may grow concerned about investing fully in a property if they think the seller is going to drop them in a few months–if the seller has already demonstrated this behavior with a slew of other agents.

So before changing agents out of frustration, do your homework and find out if the problem is out of your agent’s control.

For hundreds of home selling tips — including how to stay sane when your home is on the market, read Home Selling Blues and How to Beat Them. Available in paperback or as an Ebook from Amazon.com.

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Comments

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Great information for any seller! I recently had a home on the market for just under a year and my client was asking too much for her home and nothing I would do or facts that I gave her would change her mind. they didn’t change realtors or put the home on the market again. I hope they decide to use me again and lower the price!

Thanks for writing Jennifer. It’s a tough situation for a Realtor… You know the sales statistics for your area and what price level is necessary to get a house sold. Meanwhile the home seller often looks at the personal financial impact of the sale price along with the uniqueness of their particular home, to decide on a price. I had that experience myself as a seller once, until urgency and motivation won out. That how I learned that tough lesson.

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