When it comes to writing a description to help you sell a house, picking the right words can make all the difference. The reality is that you are in direct competition with experienced wordsmiths who know how to fill a buyer’s mind with beautiful mental images.
The right description drives house hunters and real estate agents to schedule a viewing, as well as positively influencing their first impression of your property.
A dull description puts you in danger of having your home passed over in a heartbeat. This is especially true if there are a lot of listings in your area and house hunters are quickly combing through the possibilities.
The people behind homesales property finder shared their site with me, which includes many examples of charmingly described homes. Take a look at the property details of their featured homes to get some home selling inspiration!
How To Word Your Home Selling Description:
Starting at the top of your description, include the most important details of your home first. And don’t just call it a gourmet kitchen — describe your pizza oven from Italy, or the soaring Palos Verdes rock fireplace in your bedroom. Drop brand names that signify high quality, such as Sub Zero and Miele.
Describe exactly what you see out your windows. Go beyond saying, “beautiful views,” and write about the aspen forest or sparkling city views spread out like a blanket beneath your living room windows.
Instead of writing “remodeled or updated bathroom,” describe the elegant fixtures, spa shower and radiant heated floor. Even if your home is a small condo, you can still include specific details that will attract a buyer’s attention — such as a walk-in closet deep enough to fit a full-size dresser, or eco-friendly and energy-efficient features.
Paint a Picture of the Lifestyle:
Make it easy for a home buyer to see themselves living in your space. Paint a mental picture of the private shady wooded yard for lazy afternoons in a hammock, or the free-flowing floor plan for easy entertaining. Also include neighborhood amenities, such as “a three-minute walk to side-walk cafes and grocery shopping.”
The more you’re able to tell a story about your home’s lifestyle, the more mouth-watering it will sound. Include features of the garage, such as built in shelves and the large desk for the hobbyist. Describe how the terrace off your kitchen is perfect for morning coffee in the sunshine.
Don’t describe the house as George Clooney if it’s not. Be careful of how many adjectives you use.
It’s like that blind date where the friend who fixed you up described your soon-to-meet date as gorgeous, brilliant and hysterical, and as a result, your expectations were so high, that it was a let down when you finally met.
In other words, avoid using words like massive, drop-dead gorgeous, and amazing, if that’s not really the case. Instead, focus on the specifics and functionality of your home and its environment (or your date.) Yes, it’s okay to use an occasional “beautiful,” just don’t pepper your description so full of it that house hunters are disappointed when they finally walk through your door.
Price Your Home Right and Tout It:
I can’t stress how important it is to set your price competitively from the start. This is when your home will have the most attention and excitement surrounding its entry into the market place.
Hungry home buyers and Realtors will jump to schedule a viewing if it’s described right and attractively priced. If so, you are perfectly justified in saying something like, “Great price for this area!” or “Won’t last long at this low price!”
Take the time to create an eye-catching home description. Don’t expect the photos to do all the selling for you. Yes, great photos are important, but the combination of the right description and beautiful photos will put you at the top of a home buyer’s “must see” list.