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About

Joan Gale Frank is an adventurous traveler, story-teller, voracious researcher and discoverer, great listener and "question-asker" -- all of which contribute to making her a highly influential marketing writer and branding expert. She's endlessly fascinated by new ideas, new businesses, new technology and discovering what makes you and your business unique in all the world.

She is also the author of "Home Seller's Blues" and "Instant Guts! How To Take a Risk and Win in Every Area of Your Life."

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Here are my most recent posts

Home Selling Tip: How To Sell Your House In Three Days

A dear friend of mine in Las Vegas just reported that the couple living next door to them just sold their house in three days. I’ll repeat that: They sold their home in Las Vegas… in three days. My response, knowing the slow housing market, not to mention the slowness of the season, was, “WHAT?!! [...]

Trying To Sell a House? Protect Your Home’s Value Through Targeted Upkeep

When you’re trying to sell a house, you’re probably not in the mood to spend time and money on expensive maintenance and repairs. However, it’s a lot like going to the dentist. If you put off checkups and maintenance, because you want to save time, money and pain, you’re taking the chance of lettings small [...]

Home Selling Tip: Should I Change Realtors or Not?

A question many frustrated home sellers ask is whether they should switch real estate agents or not. Out of desperation, many sellers want to switch agents, hoping that will help them sell their homes faster. If an agent isn’t putting forth the effort and is not responsive to your communications, that’s understandable. However, that might [...]

Home Selling Tip: Use Your Rooms Right

How you use your home normally might be very different from how you need to display it when it’s on the market. Let’s say you don’t need your dining room, so you’ve turned it into a home office. That might work well for you, but if you keep it looking like an office when you [...]

Home Selling Advice: Upgrading Your Kitchen For Way Less Money

As the days get shorter and the nights get colder, people tend to gravitate to the warmth and safety of the kitchen. But what if warped cabinets, ugly flooring, or cracked, crowded countertops distract from your kitchen’s ambiance? Well, you might think about doing a remodel… but the average price these days for a good [...]

A Home Selling And Moving Tip to Save You Money

Let me tell you a quick story — actually a confession — about one of my own home selling experiences: Many moves ago when my husband and I listed our house for sale, I knew the importance of decluttering — so we promptly threw two tons of belongings into boxes and hauled them off to [...]

Home Selling Tip For Comforting Worried Home Buyers

One of the problems of selling a home in today’s slow economy is that many home buyers have this odd look in their eyes when walking through your rooms. Don’t worry, it probably has nothing to do with your decorating skills or color scheme. It has more to do with their own fear and uncertainty. [...]

Home Selling Advice: Upgrade Your Entryway The Easy Way

As a home seller, you’ve got about two or three seconds to wow a buyer when they first walk in your door. How do you feel upon entering your own home? Are you impressed? Is your entryway spacious, peaceful and well lit? Or, are you greeted by a dark wall, a pile of shoes or [...]

Home Selling Advice: Sell Your Area Using Video

Most everybody knows the importance of taking beautiful photos of the house you’re selling, but way fewer people realize the potential sales power of taking photos and videos of your neighborhood and its amenities. Often, house hunters don’t have the least idea what your neighborhood looks like–especially if they’re relocating from another state, another city, [...]

Home Selling Fence Sitting

Should I put my house on the market this year or wait until next year? That’s the question that a lot of potential home sellers are asking right now. Many are hoping that if they wait just another year, they’ll see prices start heading up again. The trouble is if prices go the other way [...]