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About

Joan Gale Frank is an adventurous traveler, story-teller, voracious researcher and discoverer, great listener and "question-asker" -- all of which contribute to making her a highly influential marketing writer and branding expert. She's endlessly fascinated by new ideas, new businesses, new technology and discovering what makes you and your business unique in all the world.

She is also the author of "Home Seller's Blues" and "Instant Guts! How To Take a Risk and Win in Every Area of Your Life."

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Here are my most recent posts

Home Selling Tips Available on Pinterest

If you haven’t started using Pinterest yet, let me tell you about a new way to merrily occupy your home selling time and keep yourself up waay tooo late every night of the week. Pinterest is the latest social media craze enabling businesses and individuals to collect and track interesting visuals and web links, and [...]

Frustrated Home Seller’s Lament: I don’t want to fix it!

 ”I don’t want to and you can’t make me!” Most everyone has heard a child scream this, but these days a number of home sellers are feeling the same way. When you’re already facing lower property values due to the real estate decline, the last thing you want to do is spend more money enhancing [...]

Home Sellers With Extreme Taste

One of our dear blog readers who sold her home recently wrote to share a quirky home selling issue: Some of the houses she and her family toured before finally buying their next home, looked great from the outside, but once inside, they were bowled over by the home seller’s, let’s call it, extreme taste. [...]

Home Selling Advice from a Happy Home Seller

This story doesn’t start off happy: Jennifer, a home seller in Los Angeles, wrote to tell me about the difficulties she was having with the hefty demands home buyers are making on sellers these days — and wondering if this “bad buyer behavior” was a common phenomena. Jennifer had received her first offer within three [...]

Home Selling Spring Beautification Tools

Springtime is right around the corner, which means it’s almost time for that beloved ritual of spring cleaning! So, ladies and gentleman, start your vacuums! If you’re just putting your home up for sale, or you’ve had it on the market for a while, and it’s not quite as polished-looking as it once was, a [...]

Home Selling Tip: How To Declutter — When You Hate Doing It

Let’s say you want to sell your house soon and you know you’re supposed to “declutter” it. Every piece of home selling advice out there says you need to do this — but you’re really not looking forward to the boring, tedious work involved. Maybe you’re the type who’d prefer having a plate full of [...]

A Home Selling Solution Worth Mentioning…

In this blog, I’ve shared a variety of ideas for helping frustrated home sellers, such as considering a temporary or permanent home exchange, renting out a piece of your home, your land or your entire property, and marketing your home using today’s latest technologies. But there’s another possibility I’ve never mentioned… If you’ve been having [...]

Home Selling Tip: Getting The Inspiration

I was reading Joe Manausa’s Tallahassee Real Estate blog post from January 17th, 2012, “Should You Wait Until Next Year To Sell Your Home?” and chuckling at the image of a skeleton sitting on a park bench. The blog post mentions that a lot of people are sitting it out… waiting until next year, when [...]

Home Selling In Winter: 10 Tips To Make Buyers Fall In Love With Your House

The good news about selling your home in the winter is you face far fewer competitors than you will come springtime. And, the home buyers who are looking right now tend to be serious. Why else would they be trampling around through rain, snow and mud to get to your front door? So, now is [...]

Home Selling Tip: Get Easy Winter Curb Appeal

During the winter, it’s a lot harder to think about gardening – especially if you’re a home seller who is sick of trying to sell a house! It’s much easier to think about winter feasts or sitting around the fireplace holding a mug of hot chocolate with a couple of half-submerged marshmallows. But I’ve noticed [...]