Author Archive


Joan Gale Frank is an adventurous traveler, story-teller, voracious researcher and discoverer, great listener and "question-asker" -- all of which contribute to making her a highly influential marketing writer and branding expert. She's endlessly fascinated by new ideas, new businesses, new technology and discovering what makes you and your business unique in all the world.

She is also the author of "Home Seller's Blues" and "Instant Guts! How To Take a Risk and Win in Every Area of Your Life."

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Here are my most recent posts

How Social Media Can Help Sell Your Home

Typically I write all the posts for this blog, but I’ve got an article by Maxime Rieman, that’s perfect for home sellers. Maxime writes for the personal finance website, NerdWallet. whose insights for finding the best products, services and organizations have been featured in the New York Times and the Wall Street Journal. For those who would [...]

Quick, Fun Home Selling Uplifts

Your house may already be attractive, well-located and in pretty good shape… or then again, maybe it could use a little help. In either case, if you want to increase the chance of your home becoming the center of a bidding war, or selling faster than you may have expected, here are five quick tips for [...]

Home Seller’s Blues Blog in Top 100 Real Estate Blogs for 2013

  Every now and then it’s nice to get a public “At-A-Girl” for the work you do. So I was delighted when the Home Sellers Blues Blog was selected amongst the top 100 Real Estate blogs to follow in 2013 in an independent survey!  What made this surprise even better is that it’s rated #54, following [...]

Ten Home Improvements NOT to Make When Selling Your House

In our last blog post, we talked about making home improvements that could raise your home’s sale price by tens of thousands of dollars. And it’s good to know exactly what these are — because some improvements can do the opposite — they can actually make it more difficult to sell a house. And the [...]

Home Improvements That Skyrocket Home Values

It’s amazing to finally be able to write this next sentence: Home sales appear to be heading upwards! Many Realtors I know are busier than they’ve been in years! If you’re a home seller — it’s time to get into the game. And, if you’d like to boost your chance of selling your home for a higher [...]

How Color Psychology Can Sell Your Home Faster

Using color psychology to help sell your home: As many people around the globe have discovered, selling your home in a slow economy can be a nail-biting, anxiety-provoking experience. Maybe you’ve considered redecorating your house just to make it more sellable, however that can be expensive and frustrating because you’re doing all the work for someone [...]

Five Great Excuses For Not Staging Your Home

As a home seller, you may have heard that staging your home before putting it on the market can help you sell it faster and potentially for more money. But then again, you may still not want to do it. You may feel that home staging applies to other people’s houses but not yours. If [...]

Powerful Home Selling “For Sale” Signs

The first thing that grabs house hunters’ attention is the “For Sale” sign as they drive by a property. It can be as basic as a bright red “FOR SALE” sign on a stick — or as artful as a multi-color realty banner swinging on a crafted post. To make these signs even more alluring [...]

Home Selling Tip: Add Curb Appeal with Window Boxes

One of the easiest ways to add curb appeal to your home and wow house hunters is to add window boxes. Window boxes aren’t usually included in house plans or considered as part of an initial landscape design. Most often they’re an afterthought — but they can make your home stand out dramatically. Window boxes [...]

Home Selling Advice: Words That Sell a House

When it comes to writing a description to help you sell a house, picking the right words can make all the difference. The reality is that you are in direct competition with experienced wordsmiths who know how to fill a buyer’s mind with beautiful mental images. The right description drives house hunters and real estate [...]